Where the concept of Honda Euro's award winning commercial comes from?

[lovecolt]

I'm sure everyone of you must have seen the award winning Honda Accord Euro's commerical by now. But where does the great idea comes from? Well, here it is:

http://www.youtube.com/watch?v=Q5nmspVOz_Y

Alot of engineering has been put into the makings, some are even better than a Honda's one.